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THE STORY

KaIND (Kain Indonesia) is a local Indonesian brand that has started at the end of 2014 with a vision to present a refreshed look of Pasuruan Batik as one of Indonesia’s cultural heritage.
Originated from Pasuruan, Melie Indarto has created KaIND with a sophisticated creativity and reliable team to raise up the bar from the domination of textile industries by developing local community skill on hand-weaving, hand-drawn batik and natural coloring techniques.
We create handmade products which explore and express the iconic symbols such as Bromo Mountain, Pasir Berbisik, Chrysanthemum, Aglaonema, Asoka and Tuberose onto our handwoven scarves, along with our home collection and clothing being presented in soft colors by natural dyes to preserve and to advocate as an eco-conscious brand within the era.
KAIND
VISI & MISI
VISI KAIND
Menjadi perusahaan fashion yang memperkenalkan tenun batik sutra sebagai warisan budaya bangsa yang fashionable dan memberi dampak pada dunia dengan trend mode fashion yang berkelanjutan.
We aim to become a fashion company that introduces hand-woven silk and batik fabric as a modern and fashionable nation's cultural heritage and makes an impact with SUSTAINABLE fashion trends to the world.
MISI KAIND
  1. Terus menciptakan karya fashion dengan nilai handmade dan kualitas yang tinggi sehingga bisa bersaing dengan industri fashion nasional maupun internasional.
  2. Melestarikan warisan budaya bangsa dengan mengkhususkan pada produk tenun ATBM, batik asli dan sutra lokal melalui proses produksi yang ramah lingkungan.
  3. Menyediakan lingkungan kerja yang aman dan nyaman di mana karyawan dan pengrajin dapat dengan senang hati belajar, bekerja dan berkarya.
  1. Continue to produce quality clothing and accessories with a high emphasis on handcrafted work that aims to support the local economy while also preserving this cultural treasure for generations to come.
  2. Specializing in ATBM woven products, hand-drawn, hand-stamped batik and local eri silk through environmentally friendly production process.
  3. Provide a safe and comfortable work environment where employees and artisans can happily learn, work and create wearable pieces of art.
OUR TEAM
meet our
batik artisan
Within the past 5 years, we have been refining our process and grew our team from just 2 artisans to around 50++ artisans. We are honored to work with so many artisans and we’re committed to continue to increase our impact and supporting new generation of female artisans.
This is Nita, our young batik artisan who passionate about our cultural heritage
Meet Sela, a creative young soul and our expert batik artisan
This is Likha, a calm and strong batik artisan who always willing to learn new things
Meet Oca, she is a traditional silk spinner that also able to help batik division
This is Fiya. A cheerful girl that can do both silk spinning and batik making
OUR CORE VALUES
Appreciating Nature
We love being natural and so does our products, by creating simple and sophisticated design as it allows us to maintain our friendly approach to nature and the creative ecosystem
Circular Fashion
We are here committed to reduce fashion's impact on pollution and waste under a closed-loop production system
Local Empowerment
The passion, the creativity and the people. A mixture of it brings together the ecosystem to achieve a greater meaning of life and to enlighten our journey on preserving the heritage
ETHICAL LEADERSHIP
We strive to make a significant impact for our artisans by enabling them to work encompassed with passion and expressive work along with a supportive and comfortable atmosphere
FAIR TRADE
By providing jobs and developing the individuals through various kinds of training to maintain their finest quality of craftmanship. Allowing you #TemanKaIND to contribute for a good cause
THE PROCEDURE

The Hand Weaving Process
(Alat Tenun Bukan Mesin)

Batik Tulis Process

Silk Story
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